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By Chris Serico

Critics of a recent Victoria’s Secret ad campaign are finding it anything but "perfect."

Through a petition on the website, British students Frances Black, Gabriella Kountourides and Laura Ferris are demanding the company amend and apologize for the use of the phrase “Perfect Body” in ads for its new Body bra line, claiming the two-word phrase promotes negative body image.

“We would like Victoria’s Secret to apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged,” reads the first paragraph of the petition.

The petition had collected more than 5,600 signatures as of early Wednesday night.

London-based newspaper The Independent and People Magazine posted screengrabs of one of the “Perfect Body” ads and also picked up on the backlash and its related #iamperfect hashtag.

Follow writer Chris Serico on Twitter.