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By Scott Stump

In the wake of negative backlash, Victoria's Secret's most recent ad campaign is no longer "perfect." 

After drawing an angry reaction, which included a petition and a strong response on social media, for an advertisement using the phrase "The Perfect Body,'' Victoria's Secret quietly changed the slogan on its website on Thursday to read: "A Body for Everybody." 

Victoria's Secret altered a recent ad slogan from "Perfect Body" to "A Body for EveryBody" in the wake of a negative backlash. Today

British students Frances Black, Gabriella Kountourides and Laura Ferris created the petition, which has more than 27,000 signatures, to demand that Victoria's Secret apologize for the use of the phrase "Perfect Body," because they said the phrase, presented in front of a group of thin women, promotes a negative body image. While the students were happy with the change of wording on the company's website, they are not done protesting the initial campaign. 

"We still want them to change all of the posters in their stores, apologize and pledge to not use such harmful marketing in the future,'' they wrote on 

Victoria's Secret did not return a call seeking comment. 

Some users on social media used the hashtag #iamperfect to express their dissatisfaction with the campaign, including the altered ad slogan using the same photo of the Victoria's Secret angels..



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