TODAY has traded in orange for pink.
This October, TODAY is turning shades of pink for Breast Cancer Awareness Month, and we're showing our support for the cause.
The anchors kicked off our#PinkPower campaign by wearing pink and sharing the names of people they dressed in support of.
TODAY's special correspondent Joan Lunden kicked things off with a #PinkPower photo showing support for fellow breast cancer patients and survivors.
Matt Lauer
Tamron Hall
Natalie Morales
Carson Daly
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And that's not all. "Late Night" host Seth Meyers shows his support.
Show us your #PinkPower pics on Twitter, Facebook and Instagram, and share the names of those who you're wearing pink for.
To learn more or donate, head here for a selection of breast cancer research organizations and charities.