#PinkPower, our special series in support of Breast Cancer Awareness Month, has become a rallying cry for thousands impacted by the disease — and now we'd like your help to take it a step further.
Update: Watch Tamron Hall get dunked for breast cancer research
TODAY, along with Al Roker, Natalie Morales, Willie Geist and Tamron Hall, are teaming up with The Avon Foundation for Women in a segment called "Pink or Swim." The goal: raise $10,000 for breast cancer research.