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Chrystal Bougon, owner of San Jose’s plus size lingerie store Curvy Girl, started a campaign: She’s calling all regular women — non-models with "rolls, lumps, scars, stretch marks, surgery scars and natural breasts that have nursed babies" — to share photos of themselves in their bras and panties on Curvy Girl’s page. Bougon got the idea after a customer asked if she could post a picture of herself wearing lingerie in Curvy Girl’s “secret” group on Facebook. Bougon thought, why keep it a secret? And since starting the campaign a few days ago on their public page, fan numbers have grown by 3,500 and photos just coming!
A version of this story originally appeared on iVillage.