The Duchess of Cambridge is taking a stand for children's mental health in a new PSA released Monday.
"Both William and I have seen that many young people are struggling to cope with the impact of bullying, bereavement, domestic violence, family breakdown and more," Duchess Kate said. "Without support, the effects of these challenges can be traumatic, leading to serious issues such as anxiety, depression, addiction and self harm."
The video was released in association with Place2Be, a children's mental-health charity group, to launch the U.K.'s first Children's Mental Health Week, which takes place from Feb. 16-22.
"We need to help young people and their parents understand that it's not a sign of weakness to ask for help," the duchess added in the video. "A child's mental health is just as important as their physical health and deserves the same quality of support."
The royal has been a patron of Place2Be since 2013, and in November of 2014,attended a ceremony for the charity's first ever Wellbeing in Schools Awards.
"Together, with open conversations and greater understanding, we can ensure that attitudes toward mental health change," the duchess said in the video, "and children receive the support they deserve."