Gyms use a lot of tactics to try to win customers: Free memberships, personal training sessions and even massages.
But Gold's Gym Dreamland, a franchise of the American chain located in Cairo, Egypt, took an entirely different approach to try to win fans: Body shaming.
The gym posted an image of a pear, with the copy saying, "This is no shape for a girl." Another ad depicted a fit woman jumping out of an overweight woman's body, urging "challenge yourself".
Suffice it to say, their tactics didn't work.
Actress Abigail Breslin slammed the gym on her Instagram account, writing, "wow honestly disgusted by this @goldsgym you should be ashamed of yourselves."
"Working out should be something you do for yourself, your health and your mind & body, not cuz (sic) a corporation declares your body shape isn't what girls should look like," she continued.
Breslin's posts received thousands of likes and garnered a public apology from the Gold's Gym chain.
"Words cannot express how shocked and appalled we were by the recent posts of Gold's Gym Dreamland... Not only were they offensive and disgusting, they go against everything we believe in and stand for," the company posted on Instagram. They confirmed that they are in the process of expediting the termination of the sub-franchisee's agreement.
While it's great that Gold's Gym took swift action to rectify the situation, they're likely not the only gym resorting to body shaming to win customers. Let's hope major chains around the country take note that these types of advertisements are not OK.
And remember, whether you're pear, apple, blueberry, kiwi, grapefruit, strawberry or orange shaped — your body is beautiful just the way it is!