Get the latest from TODAY
The wait is over. All-pink Starburst packs are finally in stores. Like, right this second. But only for a month. (Are you out the door yet?)
Chances are, even if you're not a fan of the cult-favorite pink candies, you know someone who is: Starburst's parent company, Wrigley, decided to finally release a pink-only bag due to overwhelming demand.
"Believe it or not, over half of all references to Starburst on social media are about pink Starburst," a Wrigley spokesperson told TODAY Food.
The company has seen everything: relationship memes, #blessed photos when someone gets a double-pink chew in a fun-size pack, and just general pink-Starburst mania.
The cult favoritism surrounding the pink candies didn't go unnoticed: "Everyone has a favorite Starburst flavor, but pink has certainly risen to the top," the spokesperson added. We figured it was time to reward our fans!"
The all-pink packages are available in select stores nationwide, including Walmart, Walgreens, Target, Kroger, Meijer, H-E-B and Amazon.
A 14-ounce bag is $3.19, while the 2-ounce sticks are 99 cents (about the same price as original Starburst flavors).
Though there are defenders of the other three original colors (red/cherry, orange, yellow/lemon), pink, aka strawberry, seems to have won over most fans for its most true-to-life fruit taste.
Beyond that, though, the pink Starburst has broken the barrier of being just another snack craze. It's become a full-blown cultural compliment in its own right to be called "a pink Starburst," achieving a Stuart Smalley-level of self-esteem iconography:
Not bad for a little pink square of taffy.
This post was originally published on Mar. 3, 2017 and has been updated.