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Truly Hard Seltzer launches 4 lemonade flavors

The new lemonade flavors include original, black cherry, mango and strawberry.
Truly is launching four new boozy lemonade flavors for 2020.
Truly is launching four new boozy lemonade flavors for 2020.
/ Source: TODAY

Truly, one of the country’s biggest hard seltzer brands, announced Tuesday they are launching a line of lemonade seltzers.

The new drinks are a mix of hard seltzer and lemonade, according to a press release. The company said the four new lemonade flavors — original, black cherry, mango and strawberry — are all made with real lemon juice.

The new lemonade drinks are 100 calories each, like the rest of Truly’s lineup.

“We took the feedback from drinkers and created Truly Lemonade for those looking for more flavor than traditional hard seltzer yet not willing to compromise on calories, carbs or sugar,” Casey O’Neill, senior manager of product development at the Boston Beer Company, said in a release. “It really is the best of both worlds and brings together flavor and refreshment in a way that nothing else in the category does right now. Drinkers will have to taste it to believe it, but we’re confident they’ll love Truly Lemonade as much as we do.”

Spiked seltzers were absolutely the drink of 2019, with sales booming all year. There was even a reported shortage of the drinks in September. Market research firm Nielsen found sales barely dipped as we entered the cooler winter months.

The new Truly lemonade flavors will be available this month in a variety 12-pack and single serve cans.