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People are obsessed with this $2 Selena grocery bag from H-E-B

Beloved singer Selena Quintanilla was featured on a limited-edition reusable bag, but the totes sold out within hours.
/ Source: TODAY

Looks like plenty of Selena Quintanilla fans will be dreaming of her tonight — and the beautiful grocery tote that got away.

The beloved late singer’s portraits were recently featured on a limited-edition bag sold by San Antonio, Texas-based supermarket chain H-E-B. But many fans missed the chance to get theirs as the reusable totes sold out within just a few hours.

The pink-handled bags, which were designed by the late singer's sister Suzette Quintanilla-Arriaga, feature black-and-white photos of the "I Could Fall In Love" singer on each side, along with pink lettering that reads "Queen of Cumbia."

They officially went on sale Friday, March 2 at 9 a.m. in select stores and at noon on the grocer's website. But many customers eager to purchase their $2 keepsake couldn’t get their hands on one. Due to the high volume of traffic, H-E-B's site crashed around noon, according to Texas Monthly. And by 4:23 p.m. local time, the store announced they had officially sold out. (A spokesperson for H-E-B declined to comment to TODAY on exactly how many bags were produced and sold.)

And while the original price of the tote was just a couple of bucks, fans looking to snag one today may have to shell out a lot more now: Dozens of the bags are popping up on eBay, with extremely inflated prices between $30 to $70. On the much higher end, some are even listen above $150!

People are buying them, too. Some of the online auctions have already ended with final sales going for upwards of $50.

On Monday, the company replied to distraught fans on Twitter saying they currently don’t have any update on whether they plan to restock the bags and apologized for any inconvenience.

Not only do the totes look cool but they were originally developed in partnership with The Selena Foundation, which provides educational opportunities and community activities for kids. H-E-B gave a portion of the proceeds — $25,000 — to the foundation, which will be donated to the Boys and Girls Club of the Coastal Bend.

During a video announcement to unveil the bag, Quintanilla-Arriaga said the foundation always wanted to work with H-E-B and came up with something that not only gives back to Selena’s fans but also to the community.

No word yet on if more special-edition bags in partnership with other charities are on the horizon for H-E-B.