Sign up for the TODAY newsletter

You have successfully subscribed to the TODAY newsletter.

Subscribe now and get trending stories, celebrity news and all the best of TODAY.

Time to let your inner kid shine: Oreo releases PB&J cookie

by Aly Walansky / / Source: TODAY

Get the latest from TODAY

Sign up for our newsletter

Over the past few years, we've been treated to Swedish Fish-flavored Oreos, Candy Corn-flavored Oreos and even popping Oreos with a Pop Rocks like candy.

For its newest special edition flavor, milk's favorite cookie is taking inspiration from a childhood lunchtime staple — peanut butter and jelly sandwiches.

This week, a representative from Oreo confirmed to TODAY Food that PB&J Oreos are real and will be sold exclusively at Kroger grocery stores starting this Monday, August 7.

The excitement over the new flavor began just a few days ago when Instagram user Junkbanter leaked a photo of the new Oreo package that hit shelves a few days early.

Oreos version of the traditional lunchbox staple involves two vanilla wafer cookies and a mix of peanut butter and jelly crème inside. The new cookie isn't the first jelly-inspired Oreo creation. Earlier this summer, the Jelly Donut Oreo was spotted in stores.

To keep fans on their toes, Oreo has been releasing a steady stream of unusual cookie flavors that depart from the typical chocolate cookie and vanilla crème combo. Fun flavors include holiday-themed items like Peeps, or the more recent breakfast-in-a-cookie mocha Oreo, part of a Dunkin’ Donuts partnership.

But the latest nostalgia-inducing flavor, out just in time for back-to-school season, already has the Internet pretty riled up.

We literally can’t imagine what flavors they will come up with next.

Get the latest from TODAY

Sign up for our newsletter