Panera's bread bowls are crisp on the outside, fluffy and chewy on the inside and, if you're lucky, a little warm from the oven. Though the nationwide brand's latest version of its dough-based bowl may look delicious, it should definitely not be eaten.
In the past, Panera has served items other than soup in its bread bowls. When it launched its double bread bowl, for example, the edible bowl often cradled a hefty scoop of the fan-favorite Mac & Cheese alongside Broccoli Cheddar Soup. While most people can get behind those pairings, the bread bowl that Panera announced on Tuesday was designed to hold something a bit more surprising: iced coffee.
However you enjoy your icy caffeine fix — milky, black, sweet or bold — Panera crafted a pretty plush way to prevent iced coffee lovers' hands from freezing. And no, it's not made of bread. So don't try to take a bite out of it, please.
This bowl has an opening both at the top (to hold the cup) and on the side so that one's hand can slip inside for optimal toastiness. According to a brand spokesperson, Panera created this fun little accessory after conducting a survey that showed 78% of Americans don't let cold temperatures inhibit them from ordering iced coffee.
Clearly, regular old run-of-the-mill wool mittens don't meet Panera's style standards.
Tuesday through Friday, cold coffee drinkers can go to IcedAndToasty.com and fill out their information for a chance to win a free Iced & Toasty Bread Bowl Glove. Winners will be selected at random to receive one of the 450 limited-edition accessories made with a cozy cotton inside and polyester lining.
Between the gloves and Panera's big menu overhaul for 2021, we're wondering what's next. A hat filled with soup to protect against brain freeze? One can only dream.