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America's cereal craze is in full swing and the old General Mill's favorite — Cinnamon Toast Crunch — wasn't about to miss out on all the sugar-filled fun.
Cereal fanatics, meet Cinnamon Toast Crunch Bites.
That sneaky snicker-doodle cereal will soon reside in the frozen section of your local market. Buy a box and you're 30 microwave seconds from a soft, pillow-y, cinnamon-filled dream.
Candyhunting, a popular food-stagram account, described the tasty treat as "soft donut bites with a sweet cinnamon filling." We're obviously intrigued.
Shoppers and manufacturers everywhere have been cashing in on the childhood cereal obsession.
Back in March, Ben & Jerry's introduced "Cereal Splashbacks" — ice cream designed to taste like that soggy mix of cereal, whole milk and nostalgia. In May, Oreo brought back Oreo O's cereal and Pop-tarts teamed with Jolly Rancher to give the old tart a new candy taste.
The book ends of a full day of eating — breakfast and dessert — are quickly becoming one and the same.
Earlier this summer, TODAY Health shared five sweet breakfast options that boost your brain power, and sadly, new Cinnamon Toast Crunch Bites and its sugary predecessors didn't make the list. But, sometimes, sweet cereal nostalgia is the only way to satisfy your sweet tooth, your heart and your mind.
Over and again, breakfast and dessert companies alike are proving that our love for sugary options perhaps isn't childhood nostalgia at all. It's something that sticks with us — like maple syrup and cinnamon sugar.
Cinnamon Toast Crunch Bites, marketed to youngsters and adults alike, proves again that our love of sugary cereal is no longer limited to childhood.