What's summer without s'mores made over a campfire?
This National S'mores Day, Aug. 10, Krispy Kreme is upping the celebratory ante by partnering with Hershey's to release two brand new limited-edition doughnuts designed with s'mores lovers in mind.
Participating Krispy Kreme locations throughout the U.S. and Canada are now carrying both the S'mores Classic Doughnut, a doughnut filled with marshmallow cream, dipped in Hershey's chocolate icing, drizzled with marshmallow cream and chocolate icing and topped with marshmallow crumbs, and the S'mores Fudge Cake Doughnut, a Hershey's fudge cake doughnut dipped in marshmallow icing, decorated with chocolate icing and and topped with chocolate chips.
This isn't the chain's first collaboration with a candy company. In 2019, the brand partnered with Reese's to release two peanut butter-flavored doughnuts, and earlier this year, two Oreo cookie doughnuts made their way to stores.
Dave Skena, chief marketing officer for Krispy Kreme, said the new release is all about celebrating a classic summer treat.
"We're teaming up with Hershey’s, one of the key ingredients for any s’more, to give fans doughnuts that satisfy their marshmallow-graham-cracker-chocolate desires in an amazing new way," said Skena in a press release.
The latest Krispy Kreme collaboration is available while supplies last at participating locations.