For those of you who love Kit Kats and are looking for a way to indulge your passion, here’s the break you’ve been waiting for.
On Monday, Kit Kat announced the launch of its Flavor Club, which will offer fans the opportunity to be among the first to try never-before-seen flavors. Three kits will be sent to club members over the course of the next year, including one this October that will include the new Kit Kat Duos Mocha + Chocolate flavor.
Kit Kat also promises exclusive swag for club members.
There is one small Kat-ch: The brand will award only 200 memberships via a sweepstakes on the Hershey website. You can enter once a day between now and Sept. 29; no purchase is required.
Kit Kat didn’t mention in its press release the new flavors that will be included in the club beyond Kit Kat Duos Mocha + Chocolate, which was previously announced last month and will hit stores this November. However, it did say that members “will have the opportunity to share feedback with the brand team over the course of this one-year program, potentially influencing the future of the Kit Kat Brand's flavor innovation.” No pressure, though.
Kit Kat has experimented with various new flavors in recent years, ranging from Lemon Crisp and Apple Pie to its Kit Kat Duos Mint + Dark Chocolate. Kit Kat has been much more adventurous overseas, where in Japan there have been hundreds of flavors that have covered virtually every taste you can think of. (Sake-flavored Kit Kats, anyone?)
Want to see Kit Kat push its boundaries of taste even further? Join the club. Or at least enter the sweepstakes and give yourself a chance to.