After 12 years of being the iconic face fronting Smartwater, Jennifer Aniston is bidding adieu to one of the world's biggest bottled water brands.
The actress first partnered with Smartwater in 2007 and, as the brand's main global ambassador, she has appeared in a plethora of print, digital and video ads for the company over the years.
With the help of Aniston's star power, Smartwater, which is now owned by The Coca-Cola Company, has become one of the most popular bottled water brands on the market and was valued at over $830 million in 2019.
So who will be stepping in to fill Aniston's shoes now that her contract has ended? The new spokesperson just happens to be a truly wonderful woman.
On Thursday, "Wonder Woman" star Gal Gadot shared the news on Instagram that she'd partnered with the vapor-distilled water brand.
"So proud to announce my new partnership with @smartwater, a brand that is rooted in innovation both inside & outside the plant based and 100% recyclable bottle! smartwater has personally been a part of my life for many years and I’m excited to be a part of the team! 💧#ad," she wrote.
Gadot, 34, told People the partnership was a no-brainer and said she's been a fan of the water for many years.
“I only partner with brands that I love and believe in, and Smartwater is such an innovative, iconic brand that I’ve always been using,” she said. “There’s people who struggle drinking water. I’m the opposite. I wake up and I drink Smartwater. I’ve been drinking Smartwater for years when I travel and run around on sets.”
In addition to representing Smartwater, Gadot has been a global brand ambassador for Revlon since 2018. The Israeli-born actress also revealed that she's admired Aniston for years and is honored to be following in her footsteps.
“I love Jennifer Aniston,” she told the HuffPost. “She’s one of my favorite actresses, and I adore her and admire her work."
According to People, the water brand ended its contract with Aniston at the end of 2019. A rep for the company told the magazine,"The brand is of course grateful for her involvement and will always be glad she is a friend of the brand!”
One-time use plastic bottles are quickly falling out of favor with many consumers but in 2020, Smartwater is hoping to revive interest in bottled water by offering up new products. Four flavored waters (Cucumber Lime, Strawberry Blackberry, Pineapple Kiwi and Watermelon Mint) are set to roll out later this year. The brand started offering a sparkling water in 2015.
Gadot, who touted that Smartwater has supposedly "invested billions of dollars into sustainability" efforts, will be appearing in both social and digital campaigns, as well as a TV commercial.