How did sriracha become so hot? The saucy story of this trend

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/ Source: TODAY
By Vidya Rao

We can pretty much look back at our culinary lives and separate it into two parts: Before Sriracha and After Sriracha. This hot sauce exploded onto the food scene and has become a bonafide trend, to the point where it’s in everything from chips to fast-food sandwiches and even vodka. When a food trend ends up in vodka, it’s officially jumped the shark. But how did it all start? Take a look back at the story of sriracha.