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How did sriracha become so hot? The saucy story of this trend

Sriracha has become the hot sauce du jour, but how did it all start? We look back at the humble roots of the sauce that's swept the country.
/ Source: TODAY

We can pretty much look back at our culinary lives and separate it into two parts: Before Sriracha and After Sriracha. This hot sauce exploded onto the food scene and has become a bonafide trend, to the point where it’s in everything from chips to fast-food sandwiches and even vodka. When a food trend ends up in vodka, it’s officially jumped the shark. But how did it all start? Take a look back at the story of sriracha.