Chicken wings. Red pepper jelly. Chipotle-infused chocolate chip cookies. If your mouth is watering, then there's a good chance you love the irresistible combination of sweet and spicy foods.
To make it easier to add that flavor profile to just about anything, Heinz is launching a new condiment called HoneyRacha.
The product is set to make a brief debut during a commercial airing on Super Bowl Sunday, but the condiment won't actually be appearing on store shelves until the spring.
Though the name implies that the new sauce will be comprised of honey and sriracha, the brand is being tight-lipped about the exact ingredients used in its latest product. However, a representative for Heinz did confirm to TODAY Food that the base is not ketchup.
The rep added that the upcoming Super Bowl commercial will be directed by the award-winning filmmaker Roman Coppola (he's apparently a big fan of Heinz). After the spot airs, the brand will release more details on the condiment before it officially hits stores.
Related
Over the past two years, Heinz has been trying out various mashup condiments — many of which just involved mixing things together many people already combined. MayoChup, a mayonnaise and ketchup hybrid, was released in April 2018. Then came MayoCue (a mixture of mayo and barbecue sauce) and, finally, there was MayoMust, a somewhat predictable hybrid comprised of mayo and mustard.
At least HoneyRacha has the potential to be a game-changing grilling glaze.
