Fans of Halo Top love the brand's low-calorie spin on their favorite ice cream flavors. But until now, the only way the healthier ice cream was out of a protein-packed pint from a grocery store.
Next week, Halo Top devotees can grab a sweet treat on-the-go — if you live in the Los Angeles area, anyway. On Nov. 15, Halo Top is opening its very first standalone scoop shop in the Westfield Topanga Mall. Those who can make it to the grand opening will be able score one free ice cream treat all day long on opening day.
The shop is rolling out Halo Top's very own version of soft serve but don't worry, the traditional ice cream pints will be available for purchase there as well.
So does the softer ice cream ring true to the brand's lower-calorie claims? Halo Top soft serve clocks in at 90 per a 4-ounce serving. It will be available in Vanilla Bean, Chocolate, Strawberry, Birthday Cake, Peanut Butter Cup and Pistachio flavors but these varieties will all be part of a seasonally rotating menu.
Halo Top's other signature flavors, like Cinnamon Roll, Pancakes and Waffles, Chocolate Chip Cookie Dough, Red Velvet, Caramel Macchiato and Sea Salt Caramel, will also be stock in pint form.
Halo Top isn't just offering a new type of ice cream but they're also offering plenty of ways to eat it. Servings come in a cup, in various cone options (including a “puffle” cone, waffle cone, sugar cone or cake cone), as well as a Halo Top taco, with classic, red or blue waffle cone shells.
And while the toppings, which include marshmallow sauce, fresh mango, mochi and shredded coconut, aren't calorie free, the brand is offering two unique ways to enjoy your ice cream: on vegan cookies or high-protein cookies.
“We are so excited to open our first brick-and-mortar Halo Top Scoop Shop, and it’s really a dream come true for us,” Halo Top's founder and CEO Justin Woolverton said in a statement. “The only time I ‘cheat’ on Halo Top is when I get frozen yogurt loaded with toppings. Our goal with the Scoop Shop is to let our fans add all the toppings they could possibly want to a soft serve version of Halo Top — which is incredibly delicious and ditches the tanginess of frozen yogurt.”
Ditches the tanginess? Guess Halo Top isn't going after Pinkberry's signature tart flavor profile.
For the most devoted frozen treat fans, the brand is also launching its very own Halo Top Scoop Shop App, a loyalty program where guests can sign up to win free ice cream among other prizes.