Forget the cereal! Lucky Charms releasing giant versions of its marshmallows

The classic cereal partnered with Jet-Puffed marshmallows to create the ultimate treat.

Get the latest from TODAY

Sign up for our newsletter
/ Source: TODAY
By Erica Chayes Wida

So it turns out there is treasure at the end of the rainbow. And it's a pot full of giant, fluffy rainbow marshmallows.

Step aside, rainbow unicorn cereal and pastel-colored Frappuccinos. In a collaboration of genius proportions, General Mills, the company that owns Lucky Charms cereal, and Kraft Heinz, the owner of Jet-Puffed, have created one seriously magical treat: a bag full of extra large Lucky Charms marshmallows.

On Lucky Charms' Instagram, lots of followers asked when and where they'd be able to buy the fresh product.

Trending stories,celebrity news and all the best of TODAY.

"WHY CANT I FIND IT ANYWHERE," one follower asked frantically, "please! If anyone knows where to get them! TELL ME!"

A Heinz Kraft spokesperson told TODAY Food that the marshmallows have already begun rolling out to major grocery stores and will be available permanently nationwide by September — unlike the short-term giveaway the brand launched for its last marshmallow-only cereal boxes.

Luckily (pun intended), sweet-toothed shoppers won't have to fork over their pot of gold for this decadent dessert. The 7-ounce bags have a suggested retail price of $1.50. Each 15-piece serving has 100 calories, 0 grams of saturated fat and 17 grams of sugar.

According to the spokesperson, the marshmallows are vanilla-flavored and have the same iconic shapes: green shamrocks, pink hearts, yellow stars and blue moons. They're described by the company as "larger" and "puffier," but as to whether they have a similar texture, fans will just have to wait and see.

Regardless of how soft or crunchy they may be, folks are pretty excited.

Although a few people questioned, are they really magically delicious?

And some enthusiasts just can't wait to get 'em on the campfire.

Did someone say, "unicorn s'mores?"