Forget caterers; today, it’s all about hiring food trucks to provide food for your event. Many food trucks — which are all the rage across the country from New York to Los Angeles — are making a significant chunk of their income from working events, including weddings and bar mitzvahs.
“It sets the tone for the event,” Kenny Lao of Rickshaw Dumplings told TODAY.com. “It’s fun and not snobby at all.” Lao, who has been in the food truck business since 2008, has even dished out dumplings to TV crews during shoots of shows like 30 Rock and Gossip Girl. The big advantage, he says, is that food trucks are pretty compact, making them perfect for events with limited space like art gallery openings. Weddings, however, are the biggest customers.
“We’ve even pulled to a wedding at like 11:30 pm and fed all of the hungry people who are dancing,” he said. “It’s great; they just come up to the window and order a bunch of dumplings.”
The Wall Street Journal reports that several food truck owners, including Grant Di Mille of baked goods truck Sweetery and Yassir Raouli of Moroccan outfit Bistro Truck, say that a significant portion of their profits (70 and 50 percent, respectively) come from things other than street sales, including working corporate events and selling advertising on their trucks. So, next time you line up for dinner at a wedding, it might just be at a dumpling truck.