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Coffee in a Cone is the world's most Instagrammable coffee

How does it not leak all over the place? We get the dish on the latest Instagram-worthy coffee trend.
/ Source: TODAY

Ice cream season is coming to a close (sniff!) but that doesn't mean that you need to kick the cone to the curb too. Enter Coffee in a Cone, the latest food trend that's going viral on social media and is being hailed as the world's most Instagrammable coffee, and even has its own hashtag, #CoffeeInACone.

Robert Harris /

"I wanted to create something that would play on peoples nostalgia and childhood memories, coffee and ice cream was at the forefront of my visions," creator Dayne Levinrad of The Grind Coffee Company in Johannesburg, South Africa told TODAY Food. "Whilst I was consulting for a coffee company in Brazil, I needed to create a product that would bring people through the door of a new concept coffee shop to create a buzz, the logical idea was to leverage off social media, and so Coffee in a Cone was born."

First comes the chocolate-coated cone. "It is always lined with a compound of different chocolates so that it doesn't leak," says Levinrad. A drizzle of white chocolate brightens it up.

Then a barista carefully pours a cappuccino into the cone, complete with heart-shaped foam.

Guests can also opt for a hot chocolate or matcha latte (above) and the shop is also starting to experiment with filling the cones with iced coffee.

Voila! Meeting a friend or date for coffee has an all new meaning. "The Coffee in a Cone lasts for 10 minutes but it never lasts longer than 5 and we've never had a leak," says Levingrad.

There's always a line out the door for the treat and they're often sold out. "We have had over 20 million reach on the cone since we launched and even Jennifer Lopez shared it on her Facebook page," says Levingrad. "I am just so overwhelmed and so appreciate that a young guys from South Africa could create such a world wide viral product."

Robert Harris /

Next up: the original Coffee in a Cone may be coming to a coffee shop near you. "I had a feeling that the concept would be a big hit so I immediately patented and trademarked the concept for international distribution," says Levingrad.

In the meantime, imitators are beginning to pop up in Los Angeles...

...and Singapore, but no one seems to have mastered the cone like Levinrad. Personally, I'm thinking about making my own at home. Here's hoping #CoffeeInACone arrives in the US by the time winter rolls around.