Chick-fil-A is trying to get folks to “eat mor chicken” by giving them more options.
The chain announced certain Chick-fil-A restaurants will begin selling a honey pepper pimento chicken sandwich this fall.
The dish is an original Chick-fil-A filet drizzled with honey, topped with Southern-style pimento cheese and served on a toasted bun with mild pickled jalapeños, according to a company release.
“This is the first variation of the Original Chick-fil-A Chicken Sandwich we’ve tested as a seasonal item,” Chef Stuart Tracy, one of Chick-fil-A’s senior culinary developers, said in a statement.
“The jalapeños add what we call ‘entry-level’ spice,” Tracy said. “They give the sandwich just a little kick, bringing a Southwest influence that pairs well with honey and pimento cheese.”
Tracy and his team have been working on the concept for more than a year.
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The company release said Tracy “tapped into his prior restaurant experience” to determine the best melt-style sandwiches had certain “standout elements” — savory, salty, sweet and melty.
“By incorporating those elements into the Honey Pepper Pimento Chicken Sandwich, he was able to create something that appeals to a wide variety of flavor palates,” the statement reads.
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The sandwich will initially only be available in select North and South Carolina restaurants — specifically in upstate South Carolina and the Asheville, North Carolina area.