Breakfast may or may not be the most important meal of the day but one thing is certain, Americans are purchasing and eating less breakfast cereal these days.
Now, Burger King has unleashed a new, cereal-inspired treat that sounds pretty delicious, but probably isn't the healthiest choice to make in the morning.
The King's Cinnamon Toast Crunch milkshake features pieces of the classic childhood-favorite cereal mixed with a sweet, cinnamon-flavored syrup and vanilla soft serve. The shake, which Burger King says tastes like "a cup of cinnamon swirl bliss," also clocks in at a whopping 780 calories.
Cereal mashup shakes are nothing new for Burger King, which launched a limited-edition Lucky Charms milkshake in June and a Froot Loops shake before that.
"Our cereal shake mashups have been a big hit with our guests, and we want to continue providing tasty, exciting shake options for them," Alex Macedo, President of Burger King North America, said in a statement.
But the Cinnamon Toast Crunch shake is one of the most caloric of the bunch. The Burger King Froot Loops shake clocks in at 720 calories, while a McDonald’s Oreo McFlurry come in 510 calories.
Then again, a large Dairy Queen Brownie Blizzard is 1,350 calories — which is nearly double Burger King's new shake, so maybe it’s all about perspective.
The Cinnamon Toast Crunch shake is available now for $2.99.