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Millions of people will be tuning in to see the New England Patriots go head-to-head with the Philadelphia Eagles this Sunday for Super Bowl LII.
But let's face it. A lot of those millions may just be tuning in for the larger-than-life, weird, wacky, and often memorable commercials.
Super Bowl spots always make headlines the day after because advertisers know they've got plenty of fans tuning in. And while it’s tough to beat past favorites like the E-Trade talking baby and Budweiser’s “Whassup,” big food and drink brands are trying once again to be the most memorable spot during the big game.
While not all of the ads are live yet, here are a handful that give us a sneak peak into what has become one of the most anticipated parts of the NFL showdown.
Skittles for one?
Skittles is famous for its oddball commercials and the latest ones certainly pass the test. The candy maker claims it’s making an ad to show just one person, and viewers will get to see the chosen one watch the ad (by himself or herself) on Super Bowl Sunday.
Leading up to the private debut, they also released a host of bizarre teaser ads featuring David Schwimmer. Each one claims it could be part of the Super Bowl ad, but we’ll probably never know since only one person will ever see it!
Bill Hader stacks Pringles.
Did you know you can stack different kinds of Pringles to make totally new flavors? Pringles has hired "Saturday Night Live" alum Bill Hader to show you how in this official Super Bowl commercial. Apparently, there's even a right way to eat Pringles! Jalapeno-barbecue-pizza Pringle stack, anyone?
Sing along to “I Like Beer” with Michelob Ultra.
Michelob hopes you’ll be humming their “I Like Beer” diddy on Monday morning after a series of commercials featuring the song with actor Chris Pratt air on Super Bowl Sunday. The beer is using the theme “fit and fun” and follows Pratt as he “trains” for his big Super Bowl ad for the company.
Doritos and Mountain Dew have a lip sync battle.
Doritos usually has one of the most popular commercials of the night, and they’ve given us a taste of what to expect in a spot with a lip sync battle between Peter Dinklage of “Game of Thrones” repping the new Doritos Blaze flavor and actor Morgan Freeman representing for Mountain Dew Ice. See a sneak peak of the battle below and decide who think should win.
M&M's, will you eat me?
M&M’s makes its return to the Super Bowl craziness on Sunday night with Danny DeVito as “Red,” the M&M, who turns into a human and runs through the streets of Manhattan, wishing people would stop trying to eat him. Love M&M's? Here's 5 things you didn't know about the classic candy.
Diet Coke, "Because I can"
Diet Coke will be touting its newly-released flavors tied to the theme “Because I can” in its Super Bowl commercials. Actress Gillian Jacobs of “Community” gives viewers a pep talk, advising “just do you,” especially if that includes Diet Coke!
Avocados from Mexico goes off the wall
Avocados will be on the big stage come Sunday, as well. The campaign for Avocados from Mexico is airing this offbeat spot, featuring comedian Chris Elliott, which may just give Skittles a run for the most bizarre ad.
Taco Bell's French fry conspiracy
It looks like Taco Bell will be showcasing their new nacho fries on Super Bowl Sunday. This teaser ad, styled like an action-thriller movie trailer, features actor Josh Duhamel investigating why the restaurant chain doesn’t serve fries.
Budweiser tugs at heart strings
Budweiser is taking a more touching tone, focusing on the company's disaster relief efforts to send water to areas in Texas, Puerto Rico, California and Florida, which were all hit hard by natural disasters. The ad showcases workers creating and shipping cans of water while “Stand by Me” plays.
Martha Stewart vs. Jack in the Box
Martha Stewart stars in Jack in the Box’s Super Bowl spot, pitting its new Asian Fried Chicken sandwich against Stewart’s own version. She ends up challenging the "Jack,” the company mascot, and, of course, chaos ensues.
Which commercial do you think you'll be talking about around the water cooler tomorrow?