Abbi Tatton is a senior manager at YouTube, where she works with the trends team to uncover and highlight what the world is watching on YouTube. Here, she shares what's hot right now.
From holiday recipes to music videos and beauty tutorials to comedy, together we watch 6 billion hours of YouTube every month. So what are the YouTube channels and videos that have people clicking right now? We round up some channels that are taking off, and the people behind them who are building a worldwide audience of fans.
New YouTube channel “Handimania” demonstrates simple handmade creations for your home, and in just 1 month has racked up a million views for adorable decorations like paper snowflakes and orange rind votives. In this video, Hanimania gives advice for your holiday table -- simple instructions for folding a napkin into a Christmas tree.
This video may be from Japan but the whole world can understand its instructions: dip balloons in chocolate, wait for the chocolate to dry, then pop to reveal a perfect bowl for your ice cream. The video is from Moso Gourmet, a YouTube channel run by a family in Tokyo where mom demonstrates, dad films and edits, and their three kids help come up with ideas. At 5 million views, this was one of 2013’s most popular food videos. Also popular, How to make Strawberry Men Moso style.
Rosanna Pansino’s “Nerdy Nummies” is a food channel for geeks, and with over 200 million views, it’s the most popular baking channel on YouTube. Rosanna has built a devoted following for the nerdy-themed recipes she posts every Tuesday, which include such family-friendly videos as Star Wars Lightsaber popsicles, Spongebob lemon bars, and Panda Mini Oreo Cheescake. After Rosanna’s videos took 3 spots in the top ten YouTube food videos of 2013, she’s here with the perfect cookie to complement your winter cocoa.
Michelle Phan knows a thing or two about looking good. The reigning beauty queen of the Internet, Michelle has racked up a billion views and 5 million subscribers on YouTube for her makeup and style tutorials, and recently launched her own makeup line, em michelle phan. Here she applies her beauty know-how to taking the perfect selfie (spoiler alert: it’s all in the head tilt). For holiday ideas from Michelle, try Cute DIY Gift Wrapping Ideas!