Name: Build-A-Bear CEO apologizes for failed 'pay your age' sale: ‘It’s heartbreaking’
Uploaded: Fri Jul 13 2018 11:46:11 GMT+0000 (UTC)
Duration: 4 min 12 s
Description: Build-A-Bear CEO Sharon Price John joins TODAY to offer apologies to customers who were turned away Thursday after massive crowds showed up in stores to partake in a "pay your age" promotion. "There was no way we could have anticipated these kind of crowds," she said, adding, "We're doing the best we can to make it right for people."

July 13, 201804:12