TODAY, donors lend a $1.8 million hand to AK PRIDE

TODAY / Today

TODAY's Al Roker kicked off the 10th anniversary of Lend a Hand Monday morning with the biggest donation day in the history of the series: more than $1.8 million to AK PRIDE.

The non-profit organization located in Anchorage provides a positive environment for youth after school, emphasizing the importance of education and community service. 

"If I can just give someone a meal, or a T-shirt or a dollar, you never know how important that dollar is for that one child," said Ma'o Tosi, the organization's director.

Head over to AK PRIDE's website to learn more information about the charity.

Hear the charity's story and watch their reactions to all of the donations in the video below:

Tosi also talked to TODAY in the clip below about how he motivates the Alaskan youth through music, art, dance and athletics. 

Total Lend a Hand Day 1 donation tally: $1,829,332

List of donors:

2(x)ist Men's Underwear

Alaska Backcountry Adventure Tours LLC.

Alaska Communications


Anchorage: World Wide Movers, Inc.




Columbia Sportswear

Dance Deck




Glidden Paint

Good Neighbor



Johnson Outdoors, Ocean Kayak, Old Town Canoe And Necky Kayaks

Jordache Enterprises


Lydnen Transport, Inc.


Navistar And Cascadia International


NFL Charities

The Northway Mall

NY Jets

Paula Deen Furniture By Universal

Paula Deen, Smithfield And The United Food And Commercial Workers 

Random House Children's Books 

Sara Lee, Jimmy Deen, Ball Park And Hillshire Farms

Signature Flooring

Toyota/100 Cars For Good 

Under Armour/NFL Play 60

United Airlines 



If you are a United Mileage Plus member or a Continental OnePass member, donate airline miles and money to AK PRIDE by clicking the links on the corresponding programs.

Want to help out? Let us know here and a TODAY producer may contact you. 

And watch the video below for a look at some of Alaska'a greatest traditions and a song sung by one of AK PRIDE's staffers.