(From Janet Shamlian, NBC News Correspondent)
I'm a writer by training, but I'm no match for these women when it comes to tales from the home front. Call it the new coffee clutch, moms are sharing everything from parenting advice to details of their marriage on the World Wide Web. I sat down with three of them to talk about the trend for a report on Wednesday's Today Show. WATCH VIDEO
What they write about used to be the stuff of diaries or a mid-morning phone call between the best of friends, and maybe that's why they've become so popular.
Being a mom can be isolating, but with a connection to the Internet we can peek behind the curtain of our contemporaries who blog about their lives, whether it be a tense morning moment with a hubby over who's driving carpool to feeling guilty about taking little Tommy to our hair appointment instead of taking him to the park.
I have to admit, there are several blogs I check every morning...if only to validate that that I'm not the only who feels like she's constantly dropping the balls.
Correspondent Janet Shamlian, producer Rachel Burstein,
In the midst of talking to other moms, these bloggers have discovered big business was listening. Companies like Graco and Johnson & Johnson are reaching out to mom bloggers, hoping to get a mention.
Women value the opinion of other women, and if a blogger writes that she loves the little girls' orange butterfly sandals from the x-y-z shoe store, you can be certain a few other moms will head directly to x-y-z to buy them!
To wit, I just read in Meredith Vieira's blog about her Zoobie. Now, I want one... but I'm not sure how to justify buying it for myself. It is, after all, a toy. The point is, many mom bloggers are making serious cash from their recommendations and ads on their websites.
Behind the scenes! We had lunch on the table during our
interview, but no one wanted to eat for fear of embarrassing
For now, I'll stick to telling the stories of others...but I sure admire the women who can share it all with the world!
Want to read more from the women in our report and pictured here? Their blogs are: