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Live from Studio 1A: Becoming the Story

Despite our frequent silliness, the Today Show is first and foremost a news program.  The show works hard to bring viewers the stories that both interest them and affect their lives in some way. Every once in awhile, as the latest news stories develop, we find that we have become the news, and not just the people covering it. The Don Imus situation is one of those cases.  Because Don Imus's ra

Despite our frequent silliness, the Today Show is first and foremost a news program.  The show works hard to bring viewers the stories that both interest them and affect their lives in some way. Every once in awhile, as the latest news stories develop, we find that we have become the news, and not just the people covering it. The Don Imus situation is one of those cases.  Because Don Imus's radio show aired on MSNBC, his remarks and the future of his radio show are directly related to NBC News.  Thus, it was a somewhat strange sight, yet an appropriate one, to see NBC News President Steve Capus sitting at the interview area with Matt in our 7:00 half hour this morning, discussing NBC News' decision to drop MSNBC's simulcast of Imus's radio program.  WATCH VIDEO  As Capus explained (and as we've seen throughout the last week), the Imus situation was something that many people both inside and outside of NBC felt strongly about.

Within the Today show offices, the situation was certainly a topic of conversation, as we watched many of the events unfold along with the viewers.  When we received the note about the Imus cancellation yesterday, people seemed genuinely shocked.  I don't think the shock was necessarily a reflection of disgust with Imus, or an endorsements of his statements, but because the events of the past week have progressed so quickly.

The Imus situation has certainly fueled many conversations in our offices, how about in yours?