Women More Likely to Turn to Web than Friends or Family for Health Info (The Contraception Marketplace)

Published: January 23, 2008, 7:52 am

Women More Likely to Turn to Web than Friends or Family for Health Info source: COMSCORE For health information, women turn to the internet more than to friends, family or significant others - and second only to consulting physicians - according to comScore; moreover, 85 percent of online women have researched women's health issues, including 63 percent who've researched birth-control options, reports MarketingCharts. The comScore Pharmaceutical Solutions study was designed to help explain how women choose their birth control method, how they view alternative methods and ultimately whether their online activity influences their offline decisions. chart: http://www.marketingcharts.com/wp/wp-content/uploads/2008/01/comscore-women-health-sources-of-info.jpg "Traditionally, women have relied on friends, family or a significant other for health-related information, including

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