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Will Yahoo Create An Open Ad Profile? |
| Published: April 30, 2008, 9:55 am |
| Tags: yahoo display ads |
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Yahoo's mantra these days is openness. To that end, Yahoo may create the ability for users to view their ad profiles -- the data that's being used to target them with advertising on Yahoo and its extended network. Yahoo EVP Jeff Weiner, who spoke at the Economics of Social Media conference in LA yesterday, suggested that he'd like to see such a system in place at Yahoo. As CNET reports, a similar idea was floated but previously quashed at Yahoo. But now the environment in Sunnyvale is more (dare I say it?) open to the idea. Click to continue reading... [ Full article ] |
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