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Will 'SmartAds' Give Yahoo An Edge In Online Display Advertising? |
| Published: August 15, 2007, 10:18 am |
| Tags: yahoo display ads |
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The Wall Street Journal explores Yahoo's recently debuted "SmartAds" (prior coverage here), which mix behavioral targeting with other forms of targeting and dynamic elements to deliver a reportedly better response to display advertisers. The new ad platform was tested in Yahoo Travel and reportedly performed well (2x to 3x CTRs of normal display ads) and will be rolled out to other areas of the Yahoo site over time. Click to continue reading... [ Full article ] |
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