My view, Your world, A journey across the internet.
Why your website is probably money wasted? |
| Published: August 10, 2007, 2:41 pm |
| Tags: small business |
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To begin this discussion we must first determine a website's purpose. There are two types of a web presence the first is a presentational website. This type is to give information to prospects about what it is you do and what you can do to help them. The second type is an e-commerce website this site is to sell products. There are the variants, those that do both, usually a service based business will go with the variants. Ultimately, no matter which website you use it is a marketing tool. If you cannot gauge its effectiveness and measure its results then you have wasted your money, period. Let us take this conversation to marketing for a split second. Many of us drive down the multiple highways in beautiful America. On virtually every highway, there are more billboards then we can count. Occasionally you will look at one that will grab your interest. Well now, here is my question, have you ever stopped your car on [ Full article ] |
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