Why Gender Matters in E-Commerce Strategy

Published: May 25, 2007, 9:43 am

Why Gender Matters in E-Commerce StrategyBy- Michael VorelAs a developer of e-commerce stores, we analyze a variety of factors when deciding upon an internet strategy to appeal to men or women and have broken down some interesting gender facts.. But first let me tell you about..Excerpts From a Business Week Article I Am Woman, Hear Me Shop Feb 14, 2005Rising female consumer power is changing the way companies design, make, and market products and it's about more than adding pastels. Who's the Target? It's not free-spending teens or men 25-50. It's women, thanks to purchasing power and decision-making authority. Working women ages of 24-54 of whom the U.S. has some 55 million have emerged as a potent force in the marketplace, changing the way companies design, position, and sell their products. Women earn less money than their counterparts78 cents for every dollar a man gets. But they make more than 80% of buying decisions in all homes. And they shop

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