What is a Sticky Site and Why Should You Care?

Published: December 12, 2007, 11:39 am

What is a sticky site, and why should you care? Why should someone write an entire ebook dealing with how to make a site sticky? Is the topic really that important? Yes, it is. Here’s why stickiness is important. If you have a web site, all you may be considering is how to get it traffic. This is good, but it’s not going to help you unless the traffic that lands on your site does whatever you want it to do. And there’s no chance whatsoever of that unless your site is sticky. Traffic is only half the battle. First, you get the traffic there. Then, you get the traffic to do something, like: Buy your product Opt-in to your list, or Click through a pay-per-click link That means you have to retain it. Sticky sites are good at retaining traffic. It’s not going to stay there forever, obviously, but you don’t need it forever. You just need it long enough to justify the time, trouble, and possibly money you spent to get it. Specifically, stickiness

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