Web 2.0 Maybe Consolidating Even as it Expands

Published: August 10, 2007, 6:08 pm

Tags: advertising, marketing, web 2 0, media, media consolidation

A few years ago, all the buzz in the advertising community was about media consolidation. A feeling pervaded that there only a few companies basically controlled all media. It was disconcerting to advertisers and activists because they felt there was a group monopoly. These days, you rarely ever hear about media consolidation any more. It's sort of a moot point. After all, the word "media" is really expansive. Companies produce media. Individuals create media. At a media conference I went to a discussion broke out that one day smart devices like Roomba will become media. (Note that not all media is journalism - different discussion entirely.) Amy Gahran at Poynter has a fascinating post up about Who Owns What v2.0. The image, above, shows that in reality only a few companies - Google, Yahoo, IAC, etc - control a vast number of the Web 2.0 platforms where we create, connect and share. That's ironic, isn't it? The web is so expansive. It's like the Universe, which seems to

[ Full article ]

Blog link

Rating: 0

Comments