Warm Up To a Protected Advertising Climate

Published: April 26, 2007, 8:00 am

Today we announce AdClimate, a new feature of the formidable FeedBurner ad server for blogs and RSS feeds. AdClimate gives marketers and advertisers the power to suppress their ads from being served into content they might deem questionable. By way of example, let's say you have an aversion to the word, "wingnut" and the thought of your ad for pinenuts showing up in a publisher's blog post about the history of wingnuts would be totally unacceptable (hey - who are we to judge?) AdClimate to the rescue. In addition to screening a multi-language default list of inappropriate language, advertisers can submit their own list of keywords next to which they don't want their ad to appear - wingnuts and all. AdClimate is the solution for that awkward adjacency issue that makes advertisers and media planners sink a little lower in their chairs (kind of like lumbar support, but without the foam cushion or unfashionable belt). If there's one thing we can say about the content produced by our

[ Full article ]

Blog link

Rating: 0

Comments