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Waitrose goes Web 2.0 |
| Published: July 9, 2007, 7:33 am |
| Tags: social media web 2 0 |
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Waitrose has just upgraded its site to Web 2.0 capability and now provides an interactive platform for their customers to engage in Forum discussions. People can Scrapbook' to save articles and recipes as well as make recipe suggestions and post photographs. What is interesting is to see the feedback from active users of the old site. It is overwhelmingly positive. Two points to note: Customers are often your best feedback mechanism (check out the comment below) Quick and open feedback on issues and concerns does more to engender customer loyalty than any reward points system. This is typical comment but then check out the detail and effort that a customer will go to to help Waitrose build a better site and provide a better service. [ Full article ] |
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