Vertex Pharmaceuticals Brings Transparency Online

Published: January 8, 2008, 4:16 pm

Vertex Pharmaceuticals Brings Transparency Online Dec 18, 2007By:George Koroneos<http://pharmexec.findpharma.com/pharmexec/author/authorInfo.jsp?id=33562> PharmExec Direct Marketing EditionVertex Pharmaceuticals, last week, reinvented itself on the World WideWeb with the relaunch of its corporate site, www.vrtx.com. Not contentto look like most run-of-the-mill pharma sites, Vertex had design firmDotglu build a virtual home that allows patients, physicians, and othervisitors to easily peer into the company's pipeline and find out whatdrugs are coming down the pike as well as see the faces behind thecompany."It's a sea of sameness when you look at pharma," Tomas Mendez,cocreative director at Dotglu told Pharm Exec. "[Other companies] justshow puppies and old people waltzing and say that everything will be OK.The tag line for Vertex includes the word maybe. It's a lot lessconfident, but it gives you goose bumps. There's a humility to it,

[ Full article ]

Blog link

Rating: 0

Comments