Universal shuffles Rogue, Focus responsibilities

Published: October 17, 2007, 12:00 pm

Tags: universal pictures, movie marketing, rogue pictures, focus features

Universal Pictures has made some changes to what falls under the purview of Rogue Pictures and Focus Features, reports The Hollywood Reporter. Under the new org chart, Universal will now be responsible for the distribution and marketing of films from Rogue. That could give significantly more marketing power to Rogue’s slate of arthouse and independent films. Rogue’s in-house marketing staff is not expected to be cut. The same thinking is being applied to Focus. I’m actually not sure about this move. The possibility exists that some deserving films will get promoted more heavily then they otherwise would have, that’s true. But bringing niche movies into a marketing pipeline that’s built for wide-release, mass appeal films also means they may get mis-marketed to some extent. Basically I’m worried this will look like trying to assemble fine china on the Ford assembly line. Rogue and Focus actually, I feel, do a decent job of bringing their movies to

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