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UK business take up of social media tools increasing |
| Published: July 22, 2007, 12:32 pm |
| Tags: blogging podcast youtube pr week |
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The PR Week/Brands2Life latest annual survey shows UK business uptake of podcasting, blogging and posting of videos on YouTube have increased significantly over the last 12 months. In their survey they showed 44% of businesses are using podcasts, 41% now use blogging and 15% have posted a video on YouTube. The blogging figures show a massive increase from only 4% to 41%. They caution that most companies seem to be experimenting rather than having a strategy for the active use of social media. I will try and get some more details of the research as these seem very high numbers from my personal experience. [ Full article ] |
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