Tweens, Music & Milk |
| Published: September 24, 2007, 2:47 pm |
| Tags: tweens |
|
If you watch the music charts each week, it's becoming increasingly clear who is buying music these days -- the parents of tweens. Maybe they're not tech savvy enough to have discovered their favorite P-to-P network or maybe it's just easier to ask their parents for the High School Musical soundtrack, but it's looking more and more like tweens are the saviors of what's left of the music biz. Which is why this latest campaign called Milk Rocks from MilkMedia makes sense. Instead of featuring missing children on kids' milk cartons, why not feature the Bratz soundtrack? I'm being somewhat snarky, but the idea is to push tween friendly artists by featuring them on milk cartons at school. From the press release: The 2007-2008 school year marks the largest and most viewed in-school program ever for MilkMedia (www.MilkMedia.net), a New York-based company whose milk carton side-panels are lunch-time table-talk in more than 90,000 elementary, middle and high schools nationwide. Milk Rocks! [ Full article ] |
 Blog link
|
No Comments...