Star Wars Book to be Put Online for Free

Published: April 28, 2008, 9:45 pm

Tags: trends

In an effort to promote the latest book in the Star Wars "Legacy of the Force" series, starting at 9am tomorrow (Tuesday, April 29), Del Ray will give out book one Betrayal for free as an audio book, eBook, and PDF download. Betrayal, which was a New York Times Bestseller, is the first book in the series and the free download will be available for two weeks until May 13, when the ninth and final book, Invicible, is released. This is an interesting marketing tactic from Del Ray, which is emulating popular music acts. The free download, which Del Ray is encouraging users to share, email, and print, will be put online starting tomorrow morning at www.legacyoftheforce.com. It will also be available from a number of major online retailers as a free download, including A1Books.com, Amazon.com, BarnesAndNoble.com, Booksense.com, Borders.com, DeepDiscount.com, the Sony eBook Store, Overstock.com, and Powells.com. It is no surprise that book publishers are trying to find new ways to

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