Trend Watch: $10 Foot Massages Bring Reflexology To The Masses |
| Published: July 31, 2007, 2:33 pm |
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The Oriental Natural Treatment Center is at the hub of the hotly competitive world of foot massage in the San Gabriel Valley -- home to the nation's largest Chinese American community. About 20 foot-massage businesses can be found on this small stretch of Valley Boulevard between Del Mar Avenue and San Gabriel Boulevard, and dozens more are popping up in neighboring communities. Square foot by square foot, it is the foot-massage capital of the country. When the first foot-massage parlors opened, therapists charged $70 an hour. But competition has pushed the average price down to well under $20. The price war has made foot massages available not just to the well-heeled who can afford the luxury, but to waiters, busboys, store clerks and hair stylists -- the working-class version of the Burke Williams Spa for people who spend their days on their feet. Read the entire story here. [ Full article ] |
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