Treaty puts pressure on American in Europe |
| Published: November 6, 2007, 6:33 am |
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STAFF WRITER TREBOR BANSTETTER REPORTS, 1CA new aviation treaty, start-up competitors and rival airline alliances are putting pressure on American Airline's lucrative business flying to Europe.The Fort Worth-based airline is fighting back with more flights, aircraft cabin upgrades and a drive to lure international business travelers.American may also look to a longtime partner, British Airways, to bolster its trans-Atlantic business as it fights to remain competitive. Antitrust issues have blocked previous efforts.The battle could have a significant effect on investors, employees and customers of the world's largest airline for years to come.IMPACT ON AMERICANThe airline, which is the largest employer in North Texas, could see its finances strained as rivals seek to steal its market share on lucrative European flights, but the new treaty could help it gain a powerful partnership with British Airways.IMPACT ON TRAVELERSThe shakeup in European travel could mean more choices and lower [ Full article ] |
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