The Problem with Meta-Blogging: Being Original in a Saturated Niche

Published: August 18, 2007, 8:51 pm

Jeff Atwood’s latest article on 13 blog cliches makes a few points which I’ve thought about many times but never fully explored on Dosh Dosh. One of his cliches deals with meta-blogging, or the art of blogging about blogging. I must confess that I am also not a fan of meta-blogging. I find some blogs about blogging to be rather dull, not because they are poorly written but rather because they are repetitive and do not add value. Too much has already been written on the topic; it’s nearly impossible to get out of metablogging’s conceptual arc. Archetypes dominate in this field. Some meta-blogging articles are minor variants of topics originally covered in greater depth on a bigger site like Problogger. Even when I read an article on Problogger, I get the feeling that I’ve read it somewhere else. Eventually, the signals blend into noise. Meta-blogging is like masturbating. Everyone does it, and there’s nothing wrong with it. But writers who regularly

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