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The Power of Priming |
| Published: August 8, 2007, 9:31 am |
| Tags: conference on disarmament, united nations, thornton, psychology, priming, perceptions, decision making, diplomacy |
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The human subconscious, it turns out, is more active than we think. And it can be primed in remarkable ways by seemingly mundane objects, smells and sounds, as a recent New York Times article outlined.The article reported, for instance, one recent study by Yale psychologists, which revealed that college students handed either a cup of hot or iced coffee on the way to class were influenced by the temperature of the beverage: when later asked to judge a person from a written description, those handed iced coffee rated them much colder, less social and more selfish than those handed hot coffee. In another study, students were asked to play an investment game with an unseen player. The students were placed at either a long table with a black briefcase and leather folder or a backpack left at the end of the table. The results revealed that students played differently when the briefcase and folder as opposed to the backpack were on the table. According to the researchers, the [ Full article ] |
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