The “real” Cyber Monday is…was yesterday

Published: December 12, 2007, 7:20 am

Tags: emarketing, marketing, mobile marketing, cyber monday, internet marketing, online retail, online shopping

According to the Atlas Institute, which has analyzed online transaction data over the past 7 years, the “real” cyber Monday, or busiest online shopping day of the year would have been yesterday. For the past 7 years the Atlas Institute has observed a number of online shopping patterns with the most obvious being that online shopping peaks in the weeks leading up to Christmas, there is a period of depressed sales immediately before Christmas, and most online shopping occurs on Mondays and Tuesdays during business hours. For instance in 2006, the busiest online shopping day was Monday December 11th, which recorded activity 89% above average. The following Monday, December 18th, recorded the second highest online shopping volume during the season; and the last Monday before Christmas, with adequate shipping time, had also established itself as a strong day for online sales. This would make sense, as this is the last day that online shoppers feel they can order and expect

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