The 'Faith-Based' Christian Gap

Published: July 27, 2007, 2:26 pm

Tags: movies, christianity, evan almighty, hollywood, wal mart

The autopsy on "Evan Almighty" continues, as Hollywood suits and evangelical media mavens all try to figure out why the modern day Noah story was not the faith-based box-office monster everyone expected it to be. In a recent Fox News piece, Mark Joseph details much of what went wrong--starting with Steve Carrell's Marilyn Monroe pose on the movie's poster--and includes some serious inside-baseball on Christian movie marketing strategy. What Hollywood means by "faith-based" movies isn't necessarily what religious audiences think they are getting or what they want. Devout evangelicals get plenty of Bible stories at home, thanks. If you make an absorbingly realistic version of what they read in Scripture, like "The Passion," they'll come out to see it. But mostly what they want from Hollywood is relief from what they see as an assault of sex, liberal social attitudes, violence, and talk about butts. A movie that overloads on bird-poop jokes, even one about talking to God, is still

[ Full article ]

Blog link

Rating: 0

Comments